Long Reach


NEW: Purchase and Sale Agreement Signed

Howard County Executive Allan H. Kittleman signed the purchase and sale agreement with Orchard Development for the Long Reach Village Center on September 11, 2017. The completion of the purchase and sale agreement is another major step toward redevelopment of the aging center. 

The conceptual redevelopment proposal builds on community-inspired objectives for revitalization. During 2015, Howard County held a series of meetings to seek input from residents about revitalizing Long Reach Village Center (LRVC). This community outreach effort culminated with the preparation of the Reimagine Long Reach Village Center Plan. The plan documents Howard County's objectives for revitalization of the LRVC, potential land uses, and potential techniques the County may use to facilitate revitalization. The plan builds upon the community conversation as well as previous plans and studies.

Howard County purchased the 7.7 acre site in 2014 and 2015 under the County’s Urban Renewal Law for the purpose of revitalizing the property. and undertook a multi-step process to revitalize the LRVC. 


RFP Evaluation Committee


With the Reimagine plan in place, DPZ secured a real estate services firm (Chartwell Enterprises) to help support efforts to revitalize the LRVC. In December 2016, the County released a request for proposals (RFP), aggressively marketed the RFP to more than 150 developers and interested parties and held an industry day in January 2017 for interested parties. 

On March 1, 2017, the County received four revitalization proposals from the development community in response to the RFP. An RFP evaluation committee comprised of county staff and select community members met multiple times to vet proposals. On May 2, 2017, committee members joined Executive Kittleman in announcing the selection of the Orchard development team to revitalize the village center. The committee unanimously recommended Orchard’s development plan as its preferred plan for the redevelopment of the LRVC. Read more: RFP Committee Recommendation.

Meetings, Agendas and Minutes

The Long Reach Village Center (LRVC) RFP Evaluation Committee met multiple times to review proposals to revitalize the LRVC. Agendas and minutes are provided below. 

  • Cancelled: Monday, March 6, 4-5:30 pm. The first meeting will be held March 13.
  • Monday, March 13, 4-5:30 pm: Agenda Minutes
  • Wednesday, March 15, 4-5:30 pm: Agenda Minutes
  • Monday, March 20, 3-5:30 pm - Tuesday, March 21, 1-5:30 pm: Agenda Minutes
  • Cancelled: Wednesday, March 22-Thursday, March 23, 1:-5:30 pm
  • Monday, March 27, 4-5:30 pm Agenda Minutes
  • Wednesday, April 19, 4-5:30 pm Agenda Minutes

RFP Materials

Community Meetings (2015)

April 30, 2015

The first community meeting featured a presentation on the market dynamics of the Long Reach Village Center. Tom Moriarity, the principal of Retail & Development Strategies, presented specific information on Long Reach from the analysis that his firm performed on most of Columbia’s Village Centers. Sean Davis, a principal of Morris and Ritchie Associates, reviewed an analysis of the existing site characteristics. Over 150 people attended the meeting, which was recorded. 


May 28, 2015

This meeting included a facilitated discussion to explore opportunities, including case studies in redevelopment (Wilde Lake Village Center) and potential for the arts (as evaluated by Webb Management Services).   


June 11, 2015

Morris and Ritchie Associates presented conceptual designs for community discussion, taking into account existing strengths and weaknesses, and considering community preferences. These concepts are for illustrative purposes only and are not proposals for redevelopment. Future proposals to revitalize the LRVC are not constrained to these concepts.


September 17, 2015

Planning updates and new studies were presented to the community, including preliminary findings from a housing opportunity assessment (evaluated by Real Property Research Group). 

November 10, 2015

The preliminary draft ReImagine Long Reach Village Center Plan was presented at the final community meeting in the series.



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Amy Gowan agowan@howardcountymd.gov

Kristin O'Connor koconnor@howardcountymd.gov

Kate Bolinger kbolinger@howardcountymd.gov