Developed in the 70’s, the Long Reach Village Center (LRVC) was once a hub for residents serving a variety of neighborhood needs. Various civic spaces were developed to support commercial uses and provide focal points for social interaction. With growth of newer commercial centers nearby, and changing market conditions, most of the LRVC experienced disinvestment and high vacancy rates. By 2014, the center faced decline due to increasing vacancies, poor maintenance and security issues. In response, Howard County passed legislation establishing the area as blighted and created a 19.1 acre Urban Renewal Area. As a result, the County purchased several properties, including the center, amounting to approximately 7.7 acres for redevelopment.
Throughout 2015, the County held five community meetings to engage the public in reimagining the LRVC. Over 150 people attended these meetings and provided input used to develop a 2016 Reimagine Long Reach Plan. In 2017, the County partnered with a private development firm to advance an Urban Renewal Project for the LRVC, which was approved by the County Council. Due to numerous acquisition and pre-development challenges, the development firm notified the County in June 2019 that they would no longer pursue redeveloping the LRVC.
After years of challenges, County Executive Calvin Ball is proud to announce a swift short-term renovation and long-term renewal. The goal of creating "A Vibrant Village Center For Today" will be met through a stabilization plan of maintenance, repair, beautification and placemaking.The work is already underway to generate renewed interest and excitement in the hub of Long Reach!
County Executive Calvin Ball presented his vision for Long Reach Rising in a work session of the Long Reach Community Association on Febraury 18th, 2020.
You can view the presentation video here and the powerpoint presentation here. The video of the live streamed event is available online. We welcome your feedback on the County's vision for a vibrant village center and invite you to provide your comments below.
As part of the Long Reach Rising leasing strategy, new tenants have already begun to arrive at Long Reach Village Center. View press releases announcing new tenants of the Long Reach Village Center below:
The County will deploy a community-based leasing strategy by preparing the ground floor retail and office suites to house a combination of non-profit and for-profit users that offer services, or are mission focused in:
Through the Long Reach Rising leasing strategy, the County has welcomed several new tenants that offer services, or are mission focused in Arts & Culture, including:
Through the Long Reach Rising leasing strategy, the County has welcomed several new tenants that offer services, or are mission focused in Education, including:
Through the Long Reach Rising leasing strategy, the County has welcomed several new tenants that offer services, or are mission focused in Economic Empowerment, including:
As part of Long Reach Rising, a commercial kitchen in a portion of the existsing retail space will meet a well-documented need for commercial kitchen stations that can be rented to different types of food businesses on an as-needed basis, including:
Existing space will be rehabilitated and improved to create a Long Reach Commercial Kitchen that offers prep stations for food businesses, classroom/educational space, and community meeting space.
Continued beautification of the exterior and shared areas. The following list of projects have either been completed or are in process for future completion: